Furthermore, the message could also be directed towards drivers of vehicles in zones where a lot of children play. It remains the responsibility of adults to ensure that the safety of the children becomes guaranteed. Therefore, drivers often take care and become watchful on the road when they come across such a poster in a given locality. For any public service announcement poster to be unique, it needs to portray a message to all age groups regardless of their status and education level. Such a poster often remains simple for everyone to understand. The poster does not contain words as pictures depict a thousand words. Just by looking at it, one could arrive at a child that has been knocked down by a car after seeing the tracks on the soil. Children on seeing such a picture would interpret the meaning by just looking at it and understand the dangers of crossing such a road without adults guiding them. In addition, adults on viewing such a poster would become extra keen on their child’s playful habits. Furthermore, pictures without words often display many meanings in one and sometimes are better than words as they are left free for people of all ages to interpret. If the poster had words, one could be easily distracted by the words if he or she did not understand the meaning and forget the true public announcement message being displayed on the poster. The poster hence shows some uniqueness in ensuring that it targets the general public in respect of the race and language on speaks.
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