Organizational culture is an assortment of values, beliefs, norms, customs and traditions that exist in an organization, which are shared by the affiliates of the organization and has an impact on the organizational goals, strategies and policies (Naicker, 2008).
International business is growing at a tremendous speed due to globalization policies adapted by countries. Globalization is one of the major factors, which has led to this indispensable expansion of the business. Today, the success of international business depends on the effectiveness of the intercultural communication and how the business persons handle the cultural diversity to communicate their thoughts and business deals. These expansions have created a need for the organizations to have effective communication practices with their clients, suppliers and employees worldwide. Thus, the effectiveness of intercultural communication can be realized in nearly all the operational aspects of an organization such as: marketing, advertising and customer assistance, on a global scale. Employees from different countries and different cultures work collaboratively, which requires the organization to understand the cultural diversity. Lack of proper cultural understanding may create a hurdle for the organization and may cause failure of the business on one hand and on the other hand, the appropriate knowledge of the culture may facilitate the organization to create an edge over its competitors and lead the business towards a successful horizon (Diplo Interactive, n.d.).
There is no single definition for the term, intercultural communication. However, broadly speaking, intercultural communication signifies an effective communication between people, workers, clients and suppliers. Understanding cultural dissimilarity is no longer an option, but rather a necessity. Effectual
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5 pages (1250 words)Book Report/Review
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