In the West, Asian influence has also become slowly apparent. Singapore is a richly diverse country. It is an industrialised and highly developed country which lies in the middle of a diverse Asian and Western mix of cultures and economic activities. In so many ways, Singapore has acquired various qualities which seem to be distinctly western; moreover, American brands have also become more popular in the country. This paper shall debate the impact of globalization in Singapore, with reference to American brands and goods, including MacDonald’s, Barbie Dolls, and artists like Lady Gaga. Firstly, it will explain sociologically why American culture and goods have become popular in the world. Secondly, it will also discuss the impact of globalization, with reference to concepts like glocalization and MacDonaldization on Singaporean culture, consumption patterns and lifestyle. It will discuss any other social impacts observed and it shall consider how the local culture has adapted to these goods. This paper is being carried out in order to establish a clear and comprehensive evaluation of the impact of globalization on the Asian culture, especially the culture of Singapore.
First and foremost, American culture and goods have become popular in the world because the United States of America is one of the most powerful nations in the world, economically, politically, and culturally (Steger, 2002). Its economy is one of the most extensive and progressive economies in the world. It is involved in most every enterprise in the world, and most of its multinational corporations have set up conglomerates and subsidiaries in different parts of the world (Sirkin, et.al., 2008). Politically, its membership in the UN Security Council as well as in other international organizations has ensured that its opinion and position on various political concerns would have to be heard