Efficiency denotes the capability of the entity to undertake activities, which reduces its cost while increasing its revenues. This imperative aspect of businesses contributes massively to their success. The second pillar of McDonaldization was calculability, which means businesses under this concept, prefers to sell product based on depending on quantity rather than quantity. Predictability entails ensuring that the consumer has no feeling of indifference pertaining to a product. The final principle entails control. Company acquires control by substituting human labour with non-human labour. Therefore, entities prefer to automate their system (Ritzer).
McDonaldization creates systems that have less human workforce subsequently increasing control of the entity over business activities through processes such automation. The people become reliant on the systems developed through McDonaldization. As such, employees and customers suffer more since they have to queue for long or consume substandard products. Although these systems may seem to save the general population money, but incur they have higher social costs. Individuals incur more cost since they eat unhealthy food, which trigger health conditions that are costly to manage. Families cannot now share a meal due to the presence of such organizations. This is a nonmonetary cost, which has resulted from rationalization. Rationalization denotes a global trend, which is largely bothered about cost implications of organizational activities. Consequently, an organization focuses on efficiency or other activities that minimize cost (Ritzer).
In the current society, there are various examples of McDonaldization. The company reduces its workforce by shifting some of the task to the consumer. There are several examples of these incidences, which include automated teller machine (ATM) and pump stations. These facilities have reduced employees that an entity employs by passing some duties to the consumer. Using an ATM