This was marked by a significant improvement in consumerism (Brock, Thomas & Raby, 2012).
The psychological aspect of influencing people is a part of human trait. In Canada, however, the psychological appeal by its leaders evoked reactions. In 2008 when the country’s economy faced harsh economic times due to the recession in the United States, the country’s leaders appealed to its consumers to continue shopping to shield it from an imminent recession. The results were mixed for the country. In retrospect, looking at the most modern and affluent societies in the perceived western worlds reveal a trend in their consumerism.
The influence of the western countries in establishing a consumer culture in most parts of the world cannot be overlooked. It is this behaviors that consumers exhibit that characterize how world trade goes. Historically, the more affluent countries in the West have always had an upper hand in terms of defining trading trends. They have the ability to influence the behavior of others, the emotions or the course of events (Brock, Thomas & Raby, 2012).
In analyzing consumer behavior, there is an aspect of individual responsibility which is central to influencing people’s decisions. In as much as humanity has the trait of being social beings, when it comes to making decisions, the aspect of individuality plays a major role. This is evident in normal societal settings where people make individual decisions depending on their immediate needs and not based on the collateral needs of the whole communities.
In everyday practice, power is gained by elevation to positions within the society. Some of these could be earned through academic credentials and appointments into offices while others are gained through political process. Power influences espouses every aspects of human life, in one way or another, there is the element of power structuring human actions. The chapter analyses the types of power that exists in a society and how