In this case, we expect that your stockholders will find it easy to understand that your company does not condone such ill practices. This therefore was a case of utter misrepresentation by the few individuals, thus tainting the whole company image and brand.
An important step the company took by firing the employees involved in this scandal is quite commendable. This proves to the stockholders that your company does not condone such malpractices. You have laid a strong foundation for the successful process of image repair. In the process of restoring company image, the company should most acknowledge its involvement in this malpractice, and then develop effective strategies for repairing its image. These strategies must ensure proper communication flow between the company and the stockholders, who are the customers, shareholders, and donors. Only by doing this will the company effectively address the issues surrounding the scandal, and win back the trust of its stockholders.
Accounting firms are critical as they deal with finances, which is an important aspect of business. These are expected to conduct their business in the most trustworthy manner, proving to their clients that they can be trusted to deal with finances. Due to the sensitivity of these companies, any little scandal will draw great concerns from their keenly watching stockholders. With operations in China, Australia, Japan, and Korea, the company is expected to exhibit the highest level of integrity and trust in its operations as these countries are big economies, and highly revolutionized. This scandal has raised many questions, especially considering that Korea Government Agency was involved. With all these factors in place, the stockholders perceptions of the company have changed as the scandal has put the company in negative light. The company risks losing out, if necessary steps are not taken to clear this mess. This