The use of qualitative approach in research allows the researcher to have the freedom to explore data according to their knowledge and skills; this makes it possible to have different authors with different views on social worlds, where a concept derives different interpretations. However, qualitative research in social sciences enables a researcher to investigate and interpret phenomena that may not be investigated through quantitative research. Such includes social relations, effects of certain behaviors, and filling the gaps that are usually created by quantitative research in finding meaning and explaining relations between data sets (Nuemann, 42). In this report, several aspects of qualitative research will be investigated, how they are applied in social research, with reasons being forwarded to explain their usage.
Survey and ethnography research
Ethnography derives its meaning from cultural anthropology, from which its methodological and conceptual approaches were borrowed (Krishnaswarmy, Sivakumar, and lyer, 173). Ethnography may therefore be explained to be the study of cultures by observing cultural trends closely, while reading and interpreting meanings in these cultures. Such ethnography research has to be based on the field of culture under study, conducting activities which are referred to as field work (Krishnaswarmy, Sivakumar, and lyer, 173).