There are various social networks such as Facebook, Twitter, MySpace, 2go, YouTube, Google+, LinkedIn and Pinterest among others. Social media differs from the traditional media due to the high quality, reach, frequency, usability, immediacy, and permanency. The study shows that people spend more time on social media than any other site on the internet. In the U.S., the internet users increased their total time on social media by 37% to 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011. The social media comes along with many benefits (Zhang, 2007).
First, social media has significantly influenced the way young people interact with each other and the whole world. The youth use the internet to source important, engage, construct and maintain networks. The internet has also helped the young to transform their relationship with each other, their families and the whole community as well. Networks such as Facebook, Twitter, YouTube, and MySpace allow an exchange of photos and important links.
Second, the social network acts as a great source of information for entrepreneurs and individuals who invest in the activities, which the youth prefer. The investors obtain information on various opportunities on which they could make viable investments. The youth do post on the social media about their likes and interest such as dressing mode and entertainment. These are beneficial to the potential investors.
Thirdly, advertising and marketing through the social network are possible by the creation of various pages of a given company where the internet users learn about them. The social media users like these pages and thus they obtain information about the existence and popularity of various products.
In addition, social media provides an interface through which the politicians carry out their campaign programs.