These sites are improved with every click that earns them new traffic. The second type of viral marketing involves the use of an actual marketing campaign. For instance, people in different areas around the world can choose to post posters of a popular musical group because they like it. This means that the method used to advertise the musical groups talents is viral.
Viral marketing has grown extremely popular because it allows for marketers to be able to spread messages quite easily and over a short period of time. All that marketers are required to do is to select a number of enthusiasts who support their idea and message, and then make it viral (Woerndl, 2008). The message will then spread on its own momentum without the need for allocating extra expenses on marketing. In many industries, viral marketing is viewed as being a trendy way of promoting different services and brands. Viral marketing is greatly favored by different industries because it reaches customers faster than most other methods of advertising would and at a relatively low cost. Viral marketing also allows for marketers to be able to include the direct messages that they desire instead of cutting the number of words they use in the interest of saving costs. According to Woerndl (2008) there are 144, 000 hours of videos that are uploaded on YouTube on a daily basis. This means that, even though marketers can benefit from free press and have the opportunity to reach billions of users in seconds with their messages, they have to ensure that their videos are authentic and original in order to attract the attention of YouTube traffic.
Viral marketing also provides an opportunity for a marketer to benefit from high-level sharing, social engagement, and brand interaction which then accentuates brand advocacy. For instance, the ‘Dove’s True Beauty Sketches’ advertising campaign benefited from almost 30 million views just