Iphone has since become part of our social and cultural universe. The major reason for the wide acceptance of IPhone even beyond the young people was the need to have their music with them without disturbing others. Other features included the ability to choose what you want to listen to while travelling, affordability and portability and communication (McKeon & Pollan, 2006).
IP 4 is a revolutionary device of entertainment for the current generation since it is different from portable devices that existed in the electronics market initially which were limited in features such as Sony walkman. In this respect, it resulted into significant changes in our lives as well as bringing a totally new concept of portable entertainment since its inception in (Bull, 2006). The representation of IP 4, its association with social identities, its production and consumption and its regulation in terms of distribution is closely related the modern culture. At the time of its initial distribution, there was fear that it would lead to atomization and individualization of the population thus resulting into the erosion of public life (McKeon & Pollan, 2006). Mark Noll argued in the Christianity Today magazine that Sony walkman poses a serious threat to Christianity in the future because it brought into existence a competitor to the voice of God (Raymond, 1980). However, IP 4 has been received so well within the multicultural society.
Due to immense need for portable device during this period, it is unavoidable and several factors have led to the production of IP 4. Initially, typists were to listen patiently to dictations through a recording before starting to type. The available walkman used in 1980s was designed with expectations of being misused, increased piracy and was not reliable (Voida, A., Grinter & Ducheneaut, 2006). In this respect, the production of