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Defining sociology - Essay Example

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There should also be some understanding of politics and religion at some point because are important aspects of life that influence and shape people’s actions and thoughts.
Sociology is an important study because human beings are known to be social beings. Therefore, no one can really isolate him/herself from the others so that it is important to understand how human beings function. First, sociology will help an individual understand himself which would be beneficiary for him in understanding other people as well. Accordingly, sociology also helps a person relate peacefully and productively with other people. In addition, needs will be discovered and met as people learn what is available in one group and what is absent in another. It leads to the discovery of other cultures as well, avoiding culture shock (Berger) by being educated about social behaviors. Human behaviors should not simply be judged as they are seen otherwise an individual is not inclined to sociology. As it is said, sociological perspective is “seeing through” and “looking behind” (Berger).
One of the benefits of sociology is related to commerce. People have needs and these are often met in businesses. The effect of sociology in trade can be exemplified by researches of business companies. As mentioned earlier, sociology looks into the behaviors of humans and in doing this, companies are able to predict or even create the needs of consumers. For instance, when Procter and Gamble created the air freshener called Febreze, they expected big sales during its first release. However, their expectations were not met and they began to wonder what is wrong with their product as sales were quickly diminishing. The advertisement showed a woman spaying Febreze on her clothes to get rid of smoke odor and another uses it on the couch to eliminate pet odor. For the company, the advertisement was completely perfect but the sales are showing something is wrong. ...Show more
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Summary

It looks into matters such as reasons why someone acts this way and not the other, why one person regards another indifferently. It also studies the cultural, religious and other aspects of life which somehow influence…
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