Even, public institutions are experiencing extreme budget cuts forcing them to tap into the revenue from international student recruitment.
It is vital to note that some institutions do not have the reputation to attract international students and therefore need to dedicate more time to make their institutions relevant. They need to introduce effective international recruitment practices that rely on the profound comprehension of student mobility patterns, and student decision-making procedures that are a complicated interplay of numerous variables. A good example of these variables is immigration policy alterations in different countries normally influence student mobility patterns to the United States. These policies are beyond the control of universities and there is nothing much these institutions’ can do about it.
This research was carried out to better comprehend the trends and issues related to international student recruitment and to assist the university leaders and administration make better decisions and effectively set goals. Two different university heads were interviewed one from the University of California (Berkley Campus) and Chapman University. The University of California has a great reputation throughout the world, but Chapman University is not well known. This research shall help institutions examine the decision making strategies of potential students, test different recruitment modules, and adopt strategic plans to increase the return on investment in international student recruitment (Thomas 53).
In carrying out the research, we shall focus on the overview of international student mobility in the University of California and Chapman University based on major policy reforms, as well as a thorough analysis of international student enrollment trends in these universities with the main focus on emerging