With more and more people leaving villages to settle in cities, various ethnic groups are experiencing vast changes in their traditional ways of living. Traditional culture is getting lost as increasing number of people prefer the wealth making opportunities in the cities. As a result few people remain behind in the villages to sustain the traditional forms of culture. According to Zhang Xiaojun, a professor at Tsinghua University, “Many ethnic cultures are now faced with threats, and many ethnic villages are disappearing from the Chinese cultural scene. The situation is serious” (Xiangrui).
Urbanization is essentially the movement of people from rural areas to the cities as a result of which urban areas become more densely populated than the rural areas. When people settle in the cities in order to pursue the urban advantages, the rural areas gradually lose their traditional culture. In 1800, urban population of the world stood at 3 percent. However, rapid urbanization in the nineteenth century resulted in 13 percent of global population settling in the cities by 1900 and the figure rose to 29 percent in 1950. According to the CIA, in 2013 the figure stood at 51 percent (Ferrante, 348). Every country achieves high income and economic growth through substantial urbanization. There is a high positive relation between urbanization and income growth as it has been seen that countries which have middle class status have 50 percent urban population while countries which have high income status have 70-80 percent urban population (Spence et al., x-xi).
With economic development, the Chinese people in the cities are becoming richer. More than preserving their traditional culture, China is becoming more of a market for luxury goods. As China is grabbing the attention of global brands of luxury goods, the people are focusing more on creating wealth to lead fashionable life. This shifts their focus from preserving the country’s traditional
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