Surveys, however, have shortcomings. Researchers must ensure the sample will respond, it misses points because of pre-determined questions and is inflexible because they follow the design. Ethnography too has cons as it relies on observations, takes time to produces reliable results, and the sample under observation can give wrong information because of biases or ignorance (Ferris and Stein).
Counterculture refers to a group of people that have some values that contrast one or more values of the main culture. Examples of the counterculture are such as the punk, hippies and feminist movements. A subculture is a segment of people that have own values and beliefs that are not popular in the mainstream culture. They, however, do not contradict with the majority values. Examples of subcultures are such as punk and glam rock music, Homies, and Goths.
It is the tendency to judge, believe and think that one’s cultural group is superior to others. It hampers the understanding of foreign cultures by measuring them relative to one’s own. As a result, one makes false assumptions of the other cultures (Ferris and