Participation in such events are an example of the present trend for attracting attention to illness, and sharing people’s experiences with one another. The article examines these issues through charity promotions and advertisements and offers a fourfold classification of runners according to their orientations to both charity and mass running. The article concludes that “charitable bodies” are built out of interrelationships between sports, philanthropic institutions and performance.
In my opinion, the society appreciates the significance of health to everyone, regardless of his or her race, age or social inclinations. It can also be argued that charitable events such as marathons are used to showcase unity especially in the fight against major diseases such as cancer that have claimed many lives. Because of their popularity, marathons and other sports are used so that as many people as possible can identify with the cause. Today, people are more sensitive to other people. This shows the kind of social relationships that exist in the contemporary world. People have realized that they need to come together through sports and charities and assist the needy in the society. They are saying, “Everyone has a right to good health.” It depicts the heightened awareness towards health and illnesses in the society (Nettleton & Hardey 445).
The authors illuminate the social interactions as well as the broader ideological and cultural values pertaining to health. Perhaps now than never before, the citizen is active in helping the “other” in their moments of need. The media also come in handy in broadcasting the events live so that as many people as possible can identify with the cause. Events such as marathon running are used to draw people’s attention at the significance of good health.
In some cases, they may not even be necessarily sick; only that they are sensitized to be more aware of preventive