In the design, random sampling will be used to sample commuters from a city. Commuting with a frequency of at least four times per week will be the inclusion criterion while previous experience with uber application will be an exclusion criterion. This is because previous experience with the application is likely to induce bias towards it. Participants will be organized into two groups and one group will be given information on uber application and its use and benefits in organizing transportation. The other group, the experimental group, will be offered information on uber application together with information on imaginary applications with different prices for technology use and commuter price. Participants will then be asked on their attitudes towards commencing use of the application and factors to their choice. A structured questionnaire will thn be offered to the participants seeking effects of cost, mode of payment, and social networks on the decisions and analysis will focus on responses of those who will be interested in using the uber application.
Use of Uber app will be the dependent variable and will be measured directly from participants’ opinions and nominal scale will be used with yes and no as responses. Yes will define willingness to use uber application while no will define unwillingness.
Cost, mode of payment and social networks will be the independent variable and will be bases for the decision on willingness to use the application. Cost will be measures on an ordinal scale, with average commuter cost as the baseline for classifying cheap and expensive costs. Mode of payment will be measured on a nominal scale with use of cash or either credit or debit cards as options. Value for social network as complementary accessible applications to the uber app will be measured on a nominal scale with yes and no as responses.
The second critical experiment considers an environment in which electronic money transfer is