More specifically, there are three main levels that can be distinguished within this concept. The first of them is observable artifacts, which are defined as objects created by human beings. The category of observable artifacts includes not only material things, such as clothes, food etc. bit more abstract notions, for instance, the way people address each other, religion and so on. The first level is not very easy to analyze. The matter is that while it is clear the means how the cultural environment comprised of visible artifacts is created, it is difficult to comprehend the logic of why it is created this way and not another. Therefore, in order to understand this logic, it is necessary to address the next level comprised of values which conduct behavior. Usually, they are not observed easily as well; therefore, content analysis of the key artifacts and interviewing key members are necessary. Such measures will allow identifying manifest values, meaning what people say are their motivation. However, such information will not give a full picture of a culture, and there appears a necessity to refer to concealed values, which comprise the underlying assumptions, the third and the deepest layer of culture. They are unconscious and, it is they that define the way a group thinks and feels.
Also, depending on peculiarities of culture bearers, there can be distinguished the following levels within a culture: national level, which is associated with the entire nation; regional level, which deals with religious, linguistic, ethnic characteristic features; gender level (male vs. female); generation level, which is associated with distinctions between children, parents, and grandparents; social class level; corporate level (for people who work in one and the same company, organization).
Every culture has its unique and specific characteristic features. At the same time, all of them have something in common, and these similarities are