The customers save precious time when the picked previously cooked food choices (Wilson, 2012). On the other hand, the customers of restaurants have to wait until their preferred menu choices are cooked (Payment, 2013).
For customers, fast food outlets reduce the time needed to allocate to taking their breakfasts, lunches, or dinners. For the busy person, it takes lesser time to take one’s McDonald’s lunch compared to taking one’s lunch in a classy restaurant. The fast food chain offers the customers the advantage of eating their food preferences within a lesser time period than taking their food preferences within a restaurant environment (Chen-Bo, 2010).
For other customers, the fast food chains fill the need for specific product choices. The McDonald’s fast food chains look same similar. A McDonalds branch in California sells the same breakfast menu choices and services as another McDonalds’ branch located in New York City. A branch located in London will sell the same hamburger and chicken product choices that are sold in the McDonald’s Japan Branch (Wilson, 2012).
Further, the fast food chain offers trust and confidence to the customers (Wilson, 2012). The American tourist will confidently trust the food products sold in a McDonalds fast food chain located in Shanghai. When a person is in a strange new country, one will usually try to search for a food store that sells home style food alternatives. The tourist who does not understand the foreign language will not know the ingredients of the new unfamiliar foreign food. An American tourist who visits Japan will not understand the Japanese language indicating the ingredients of a food alternative. Consequently, the customer will not know if the unfamiliar food label contains ingredients that the medical doctor bans. For the hypertension customers, too much salt ingredient in the food is prohibited. For the diabetes patient, too much