Semiotics started becoming a major and advanced approach to the cultural studies in the late 1960s. The modern and revolutionary feature of linguistics is insistence on the systems of relations. Saussure’s theories and ideas are remarkable as the formal plan by which the whole system or series is dependent by either painting or physics is explained. Semiotics is often divided into several branches or parts (Saussure 2013).
Semiotics is often observed as having a significant role in the dimensions of anthropological. Logical dimensions of linguistics are often focused by some of the linguistics. Linguistic examine areas that belong to the life sciences like how the predictions are made by organisms, how organism adapt (Saussure 2013).
Syntactic is one of the main branches of semiotics (Saussure 2013). The syntactic deals with the formal structure of signs and symbols as mentioned above (Saussure 2013). More correctly and accurately syntactic deals with those rules that administer how the mixture of words is combined in forming a sentence or expression (Saussure 2013).
The very first principle presented by Ferdinand de Saussure is the study of the relationship between the signifier and signified is arbitrary. The term ‘arbitrary’ he pointed out is that it should not simply involve that the choice is left only on the speaker or spokesman. Instead, it means that the signifier-signified bond is unenthusiastic and unmotivated. There is no accepted connection or any reason that a particular sound or image is linked with a concept (Saussure 2013).
Modern theories on semiotics have merged the theories of both linguistics Ferdinand de Saussure and Charles Sanders Peirce in many differences and discrepancies. The major assumptions in the modern theories are discussed below:
Language is basic of any culture and cultures are shaped with language (Saussure 2013). A