Similarly, social media has opened a new channel for accomplishing political endeavors. As a whole, social media became a well-structured, extremely effective and easy way to influence broad masses of people by satisfying their needs in information and connection.
The term social media can be applied to any online resource which is being used by people in order to communicate, broadcast, share information, and otherwise interact. This is what made social media to stand out of the conventional media formats, such as radio or TV, and contributed to its success – the ability to communicate, to express opinions with the broad force of people beyond geographic or social proximity on the topics that interest one. (Sohn 145-141) The following can be realized through the list of opportunities, such as blogs, social networks, content communities, forums, and other. Although their design can differ, all such media share the same aim and have the same elements. To start with, the essential characteristic of a social media site is the opportunity to build and maintain relationships through communication and information sharing. Moreover, social media brought communication into a new level by making it more than a one-way medium in which a common person was a recipient. Today, one has an opportunity to generate content on a site by starting conversation or posting a comment to the already existing one. Consequently, focus of community which dictates the scope of the content is the most important and distinctive element of social media.
As it was mentioned above, the evolution of social media offered opportunities to get and spread information quickly and cheaply, which in its turn, gave marketers and leaders a powerful tool for making real profit. A great share of the overall success is conditioned by the fact that anyone can have an access to information without applying much efforts or paying costs. Currently, one can