2) What factors are driving fund loyalty among SR investors? Key terms include CSR, customer loyalty, ethical consumption and socially responsible investing. Peifer’s work demonstrated how an organization’s behaviour especially with respect to corporate ethics and social responsibility could lead to profitability, providing evidence that these variables attract and motivate investors and shareholders. This article is important because it did not only build on existing works on the CSR literature but it also went beyond theorizing by providing empirical evidences, which are largely absent in related prior works. Key themes covered include: how stakeholders instruct organizations on the level and type of CSR policy to adopt and how corporate social responsibility is beneficial to organizations because it benefits the lives of stakeholders and the welfare of the natural environment. The research also echoed the position of previous works citing how stakeholders maintain a narrow view on the role of ethics by focusing on monetary consequences and how shareholders tend to myopically chase high-return performance (see Lee, 2008).
2. What was the design of each of the studies? Were they experiments? Why? What research methods were used? Write general, concise definitions of the designs of the studies and the research methods used.
Peifer’s study used a hybrid research design, combining both qualitative and quantitative tools to answer two research questions. It followed a linear progression of stages beginning with the identification of a problem of interest, then, followed by preliminary research, hypotheses formulation and the actual study. The researchers drew heavily from prior research, using secondary data to establish and evaluate hypotheses. In addition, the author also used the case study approach to complement insights from other research sources. The survey, conducted through phone interviews, involving 499 respondents from Mennonite Mutual Aid