hat the concept of fashion is closely connected to the idea of gender and might be used as a tool to reinforce it or oppress it; the analysis of the issue will be performed from three different perspectives.
To begin with, it may be particularly suitable to explain the exceptional role of gender when it comes to examining the role of fashion on the social environment. Thus, it is thought that “becoming visibly gendered … involves engagement with complicated, shifting coding system of colours, fabrics, trims, forms, shapes, and patterns and other body fashionings” (Kaiser 2013, p. 81). This means that fashion might be seen as a platform which allows people to adopt particular roles that are conditioned by their gender and finish their socialization. In other words, the concept in question implies that there is strict division between the genders.
Another point that should be mentioned with regard of the way fashion shapes identity of a person is the way people behave while wearing clothes. For example, when a man is dressed in a suit he is likely to be more polite and less aggressive since this kind of clothes is associated with formal events that require people to be on their best behaviour. On the other hand, if a person did not dress formally enough to a special occasion, this might be perceived as extremely rude. Nevertheless, in daily life people wear relatively similar clothes so there is another factor that truly makes difference in this case. The researchers argue that “it’s not about circumstances so much as it is one’s behaviour within them” (Dyson 2010). This means that fashion is not fully responsible for the image of a person; the behaviour of the latter is what completes the picture.
The concept of fashion is inseparably connected with economy: those things that follow the trend are bought more often which means that one can predict sales of a particular article of clothes. Indeed, one can hardly argue that “fashion under capitalism