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Evolution of corporate social responsibility into a strategic tool - Essay Example

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The essay critically discusses the extent to which corporate social responsibility has evolved beyond public relations into a strategic tool. Thus, making companies gain competitive advantage, strengthening company’s brand, and enhancing company’s reputation…
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Evolution of corporate social responsibility into a strategic tool
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Evolution of corporate social responsibility into a strategic tool

This research will begin with the statement that corporate social responsibility is centered on the idea of creating a shared value. Organizations and business have to consider their contribution to the society. In the modern society, companies, businesses, and organizations are aiming at creating a value to both external and internal stakeholders so as to create value in the society. Most of the companies are not aiming at just making profits, but also maintaining the loyalty of their customers. Companies are aiming at impacting the community positively. The availability of many companies providing similar services and goods allows the customers to make decisions based on several factors such as the image of the company outside of the workplace. Recently, the business world is characterized by stiff competition. Hence, for companies to win new customers or retain the existing customers, they have to distinguish themselves from other companies which are providing similar goods or services. The companies have also to create and retain a positive image to uphold their reputation. In the recent past, the public relations specialists carried out a key role in communicating on behalf of the company to the external and internal stakeholders and the media. Creating a positive image of the company creates a strong relationship between the company and the stakeholders. Thus, corporate social responsibility is a tool that public relations specialist needs in order to maintain the reputation of the company. ... Read More
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