The writer also asserts that media is only important because of the primary group that individuals belong to. Media is only there to serve the purpose of socializing and thus it does not affect individuals until it is incorporated in the lives of the primary group. The third change that the author mentions is with respect to inner relations. Humans are not just an individual entity but rather a part of a social group. Outer relations are closely guided by inner relations with the self. The author clams that inner relation with the self is becoming more complicated and people spend more and more time with their selves.
In this article, the author claims that society toward is experiencing a social saturation. A century or two ago, people are usually confined to relationships with the neighbors and family. However, the advent of technology- both high and low has changed that way humans interact. Their social sphere now includes family, friends, celebrities and people virtually from all around the world. This according to the author has accelerated the pace of relationships which develop more quickly now. Relationships have also changed. In the workplace, power distances have lessened as employees feel it easier and more free to communicate through technology. Personal relations have become unglued as people can now maintain remote relationship. Often relationship with others is given preference over relationship with family. Most people find it more easy to express their personal feeling through the help of technology. This makes relationships more emotional and volatile.
Also social saturation has resulted in more exposure and thus humans become more flexible in their experiences and identities. This also creates an identity crisis since too much exposure and social saturation presents too many choices which often leads to indecisiveness. For this all