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This therefore is a different case, since the company, as a whole did not participate in this scandal. In this case, we expect that your stockholders will find it easy to understand that your company does not condone such ill practices. This therefore was a case of utter misrepresentation by the few individuals, thus tainting the whole company image and brand. An important step the company took by firing the employees involved in this scandal is quite commendable. This proves to the stockholders that your company does not condone such malpractices. You have laid a strong foundation for the successful process of image repair. In the process of restoring company image, the company should most acknowledge its involvement in this malpractice, and then develop effective strategies for repairing its image. These strategies must ensure proper communication flow between the company and the stockholders, who are the customers, shareholders, and donors. Only by doing this will the company effectively address the issues surrounding the scandal, and win back the trust of its stockholders. Yours Sincerely, Gates Brown Enclosed: proposal for ALO Company Inc Communication Proposal Strategy Company: Restoration of Company Image after a Scandal Prepared For Ms. Smith Managing Partner Prepared By Gates Brown Consultant November 13th 2012 Background Accounting firms are critical as they deal with finances, which is an important aspect of business. These are expected to conduct their business in the most trustworthy manner, proving to their clients that they can be trusted to deal with finances. Due to the sensitivity of these companies, any little scandal will draw great concerns from their keenly watching stockholders. With operations in China, Australia, Japan, and Korea, the company is expected to exhibit the highest level of integrity and trust in its operations as these countries are big economies, and highly revolutionized. This scandal has raised many questions, especially considering that Korea Government Agency was involved. With all these factors in place, the stockholders perceptions of the company have changed as the scandal has put the company in negative light. The company risks losing out, if necessary steps are not taken to clear this mess. This also influences the employees of the company, as this may make them feel inferior, thereby reducing their performance, job satisfaction, and finally company productivity. Therefore, the faster we fix this, the better. The Post-Crisis State of the Company Today, the company is in a post-crisis state. The scandal the company employees were involved in has altered the company operations in a negative manner. It therefore needs to employ all the crisis strategies it trained its employees in its crisis mitigation programs, before the occurrence of this new scandal. New strategies can also be employed to help rectify the situation. The effects of this crisis are not yet felt by the company because the scandal is still fresh. However, without appropriate actions taken, these effects will be manifest with time. Currently, it is possible that some of the company stockholders are hesitating to give the company contracts for fear of untrustworthiness. Most are waiting for the company to come out clean before transacting business with it again. Therefore, the faster you address this issue the better, as the company will ...Show more
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Sussex Drive Ottawa, Ontario November 13th 2012 Ms. Robin Smith Managing Partner ALO Company Inc. Main Street, Vancouver Dear Ms. Smith, This letter is a feedback regarding the scandalous issue surrounding your company presently, which needs to be addressed…
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