To build a reliable strategic plan for an organization, it is important to understand the role of PR and how it can be integrated into fundraising activities. The essay discusses how fundraising and public relation are crucial to strategic planning and uses ActionAid China to quantify its major points.
Public relations and fundraising encourage the development of the strategic plan of an organization through effective communication and planning. Fundraisers work hard to encourage and engage their supporters to raise adequate money to support their activities. Public relations reiterate and build on the key messages that are used by fundraisers as part of the coordinated strategy of the organization(Gregory, 2010). The PR and fundraising teams are expected to pull in the same direction while sharing information on a regular basis. The members need to talk to each other during the earlier stages of planning to ensure a successful strategy. Prompt communication through regular meeting encourages effective campaigns and improved relationships, which in turn build on the strategic plan of an organization.
For instance, ActionAid China has an International Communications expert in their management team, who forms part of the Fundraising and Communications Directorate. The communication expert is tasked with the delivery of income and the visibility aspects that build upon the ambitious strategy of the organization. The Directorate is tasked with strategic communication activities and develops a cohesive identity profile as well as fundraising success across the digital and media platforms. Also, each fundraising plan initiated by ActionAid often includes a campaign communication strategy, which serves as a subset of the overall communication strategies of the organization. Its campaign communication strategies often describe how and what the organization needs to communicate concerning its needs and achievements. The communication