It is evidential that sport is among the most talked about discussions, which improves relations between friends, family, and strangers. This gives an indication that sports has a special place in human life, and thus sociologists require this knowledge in understanding current trends in social life.
Ideologies revolve around culture, societal principles, and viewpoints because they define human feelings, thoughts and actions (Coakley & Dunning, 2000). The difference in beliefs has made sports socially relevant because every society has its perception in terms of character, gender roles, attributes, and social class among others. Therefore, the complexity of relationships between sports and society ideologies is an important concern for sociologists because it helps unravel some of the generalized roles and explore its potential spheres.
Family, economic prosperity; politics, education, and religion are among the fields that are directly connected to sports. For instance, during the 2006 Olympics games, organizations sacrificed up to $ 4 million for a single minute of commercial time to advertise their services. This in its sense is an economic driver and thus studying it reveals how best societal perception in sports can be used to generate revenue for economic stability.
Each social class has its need and is satisfied differently through sports. Each society derives satisfaction from sports depending on how it perceives it. While others derive pleasure because it is entertaining, others see opportunities in business, establishing long lasting social relationships, breakthrough innovations, and exchange of culture.
Sociologists study sports because they are keen to establish the benefits and other impacts that such activities have on human lives and its connections to different ideologies that have been replicated all over the