Athletes are willing to take risks into deviant behaviors but overlook possible risks. To discourage such attitudes and behaviors, I would create awareness amongst athletes to help them understand the need to conform to sportsmanship behavior in sports. Even though athletes are informed of consequences of un-sportsmanship behaviors, such as fines and bans, as well as long-term health effects of the behaviors, they continue to engage in the practices. Awareness of significance of the risks that the athletes seem to underestimate would shift value from perceived benefits of a behavior to its long term adverse effects. In order to control fights among athletes, creating awareness of possible effects of violence, such as accidental death or disability, which cannot be compared with possible fame of superiority would help. Focus would be on the short-term significance of the possible fame and its inability to add value to an individual’s potential as an athlete while the possible adverse effects terminate an individual’s ability to play (Jay, 2012).
Development of codes of behavior is another approach to controlling un-sportsmanship behavior through defining deviant behaviors and stipulating penalties that are more significant than possible benefits of the behavior. A provision that athletes would be tested for illegal drugs, and those who test positive would be banned from the team and their cases reported to national regulatory bodies for further actions is an example.