The big-time intercollegiate sports have massive viewership because of the corporate involvement and the big organisation invests huge sums of money in sponsoring such events. These financial muscles enable participants to get connection with teams in the major leagues. Excellent and talented players attract the attention of the major teams that aim to build individuals from nascent levels of their sportsmanship by offering scholarships to higher education and a place in major teams (Coakley, 2009). Big sports like American football have massive following and huge investments that attract players with excellent talents. However, the less visible intercollegiate sports do not attract the kind of investments or the exposure of the players to the major leagues. Such players do not enjoy the opportunity of securing scholarships to pursue higher education or join major teams in the league. Therefore, the idea of playing in big time intercollegiate sports exposes the players to opportunities that help the player nurture their athletic skills and secure other commercial opportunities by joining major teams or leagues unlike the less visible intercollegiate sports. The major factor bringing about these differences is the viewership and the investments from the corporate
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The differences between the big-time intercollegiate sports levels and those that are less visible are based on the ideology of financial success and socio-political aspect. In the past, the intercollegiate sports were to help students horn their athletic skills, improve their…
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U.S. Sports and Society
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The first division (324
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Similarly, Nike uses the online advertisement to get the information relating to the consumers’ choices and preferences. In contrast, the Fitbit Company utilizes the mainstream media including the television to
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