alizing agents that impact on and reinforce gender roles, parents perhaps play the greatest role in this respect, especially with regard to their own offspring. Sociologists note that adults treat and perceive infants of the male and female gender differently. To a great extent, they do this themselves having been expected to conform to gender expectations when they were young according to Fausto-Sterling (2000). Indeed, it is often the case that the gender roles that one learns in their childhood will stick with them into adulthood. In adulthood, people maintain presumptions about power, decision making, division of labour and child bearing practices among other issues. On their part, children receive approval when they as they meet gender expectations and adopt roles that are deemed to be conventional from the cultural point of view.
The issue of gender roles and differences is worth researching about considering that there are several changes that have been witnessed over the last several decades as a consequence of globalization. It is interesting trying to establish from people what in their view have led them to adopt the gender roles that they hold today.
Qualitative research is useful in understanding human behaviour in depth as noted by Strauss and Corbin (1990). It is also useful in understanding the reasons that govern these behaviours. In other words, qualitative research establishes the “why” and “how” and therefore goes beyond establishing the “who”, “when”, “where” and “what”.
Individual interviews are one of the qualitative approaches used in collecting primary data. An interview basically involves collecting data from a single individual in a structured and systematic way (World Bank, n.d). Interviews are useful in providing in-depth discussion and stories on one or more topics of interest to a researcher. The interviewer can ask for elaboration or explanation such as by asking follow up questions. Yet again, it offers