Now, one may focus on the message that is sent by hipsters. Every subculture exists around a certain idea that the representatives of it promote. For example, the metalheads call for masculinity, while hippies call for peace. Hipsters send their message as well. They show that it is particularly important to reject the conventional values since their limit one’s one creativity and explore one’s true identity even if it may be manifested in things that the majority does not find interesting. In other words, the core of the hipster movement is to reject the mainstream. However, there is a cruel irony: at a certain point rejecting mainstream has become mainstream itself and created a paradox. In other words, “hipsterism fetishizes the authentic and regurgitates it with a winking inauthenticity”. Indeed, while hipsters never identify themselves as such, they all dress or behave the same, claiming that that is their own individual style. It may be rather difficult to evaluate if the subculture of hipsters is or is not misrepresented in the society since “the definition of "hipster" remains opaque to anyone outside this self-proclaiming, highly-selective circle”. This means there is no specific dialogue between the mainstream society and the representative as there is no standardized approach toward defining who is a hipster. Nevertheless, one might suggest that there are several misconceptions about hipsters. The latter are often called lazy and unworthy citizens who are focused on themselves.