Its efforts to collaborate and cooperate with the Environmental Defense indicate that the company cares for its community and is conscious of the impact of its actions and activities on the society. Compliance with CSR is also indicated by the company’s move to phase out old batteries and replace them with new ones that are environmental friendly (Hoyt & Plambeck, 441). The new batteries are mostly made from biodegradable and recyclable materials. This conserves the environment because the old batteries are reused, rather than dispose them, thereby causing solid waste pollution. FedEx also cooperates with the government in ensuring that its vehicles meet the set guidelines and use the required materials to protect the environment.
The two organizations were trying to find ways to increase fuel efficiency and protect the environment. The challenge was to produce new generation trucks that met the objectives of largely improving fuel efficiency, reduce environmental pollution and increase functional and operational efficiency. The company, therefore, wanted to meet NOx requirements to reduce NOx emissions by the required 90%. However, the technology that reduced these emissions (NOx absorber and a catalyst that dissolved NOx), was less reliable and too expensive, prompting FedEx to abandon these technology in its hybrid prototype proposal. However, the company selected Mercedes engines and freightliners that had processed particulate matter and reduced particulate pollution and NOx emission by 93% (Hoyt & Plambeck, 451). This was in addition to increasing fuel efficiency and dramatic reduction of fuel costs. The company in collaboration with the Environmental Defense and other stakeholder such as the Texas Council on Environmental Technology (TCET) achieved the objectives by producing vehicles that saved on fuel and protected the environment from