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Final exam - Assignment Example

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Comparison between survey and Ethnography as strategies for data collection Both Survey and Ethnography allows for the collection of data that is not collectable through many other methods of observation. They allow a researcher to collect information such as the opinions and attitudes of people regarding a certain subject, which cannot be collected through mere observation (Taylor, 33). The other comparison between both strategies of data collection is that they can apply multiple methods of data collection, which may entail observation and interviewing. Both methods allows for the researchers to obtain firsthand information, since the researcher in both Survey and Ethnography strategies of data collection, can observe the subjects in their natural setting and make a conclusion about the social characteristics of such groups of people. Both methods are highly subjective, since they entail the formation of an opinion by the researcher regarding the phenomenon they are observing in a sample (Fowler, 57). Contrast between survey and Ethnography as strategies for data collection There are various points of contrast between survey and Ethnography as strategies for data collection. First, while Ethnography is a purely qualitative method of data collection, which entails observing the subjects in their natural settings and then collecting the desired information, survey research method can combine both qualitative and quantitative techniques of research (Taylor, 45). The other difference is the fact that, while survey entails determining the sample from which the data is to be collected and then collecting the data from that sample using several methods such as interviews, observation and questionnaires, Ethnography entails living among the people from whom the data is collected, and behaving as one of them, through acting not as a research participant as would happen in a survey, but as a member of the group (Taylor, 48). The other point of contrast is the issue of time. While Survey as a research method can collect the required data from a sample within a relatively short time, ranging from minutes to hours, the case is different for Ethnography research methods. This method requires the researcher to remain among the subjects for a relatively longer period, so that they can understand them fully (Taylor, 23). Finally, the contrast between Ethnography and survey research methods is the fact that, Ethnography allows for the researcher to gather information that is normally hidden from the public lame light, since the researcher lives among the people, thus understanding every aspect of their life, even that which is not portrayed publicly. This is different with survey, which is primarily dependent on the information given by the respondents or the behaviors portrayed by such subjects publicly (Fowler, 62). While undertaking either Ethnography or Survey research, the most suitable sampling technique to be applied is random sampling technique. This is because; random sampling is less prone to bias, since it does not give a researcher the opportunity to evaluate any characteristics related to the subjects before determining their samples. It entails a sample selection ...Show more
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Name: Course: Date: Final exam Question 1 Ethnography refers to a method of data collection, which is mainly centered on the culture of a people. It entails living with the people whom a researcher is collecting data about, so that the researcher can gather full information from them, not only based on observing their cultures and lifestyles, but also practicing and adopting them during the research period (Taylor, 27)…
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