Statistical inferences conclude that approximately 17 percentages who are aged 1 to 19 years are facing the complex health condition of obesity (Dietz, 2013).
The severity of obesity is affiliated with other stringent health conditions such as blood pressure. While researchers differ in their arguments for or against the relationship between obesity and marketing, it is certain that there exists a direct relationship between viewing television adverts and consuming certain food substances amongst the children (Consuming Kids, 2015). Initially, the paper intends to depict different ways through which children are influenced towards consuming certain products. Further, it will determine the feasibility of marketing to children to result in a social problem and the rationale for the inference stipulated.
Children are subject to a series of marketing channels. These include the televisions, internet games, social media and word of mouth advertising among others (Skaar, 2009). Particularly, today’s children are subjected to intensive market influence considering the evolved methods of advertising. Remember, different ages of children are likely to get influenced by differentiated products considering that ages differ regarding demands or likes. The fact that knowledge abilities of most children are the leading challenge in the war against marketing to children. For instance, the young children are more interested in the internet games, as compared to the television commercials. However, as the children approach the teenage, they are more interested in the commercials than the games.
There are different categories of products that are marketed via the wide variety of advertising channels. The most prevalent thing with these categories is that children can differentiate between the marketing and other forms of communications.