Just like any other developed nation, USA has a well-established mass media broadly made up of the print, broadcast and online platforms. Whereas the print media consists of newspapers, magazines, journals, and books, broadcast media is composed of the cinema, radio, television and video. An online platform which now gains popularity incorporates the social sites and online publications and broadcasts mainly accessed through the internet. Actually, mass media holds a very significant position in the US because it serves everyone. At least, each and everyone has a niche to which they belong. This justifies why mass media has been helpful in providing national identity, reinforcing cultural values, sensitizing the public and providing them with the right kind of guidance that can enable them to fit into the society. Unfortunately, mass media has deviated from its role of positively influencing the society. Instead, it has been used to mislead and misguide the American population and thus totally distorting the way they perceive themselves, their neighbors, their government and the society in general. It is due to such perceptions that a large number of Americans have become so discriminative because it is something that is fully supported and encouraged by the media. This justifies the assertion that mass media has been contributing to the persistence of racial and ethnic stereotyping in the country. The kind of respect and trust enjoyed by media has enabled it to be a very influential tool in the society.
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