Today, global media have a great influence on human life. Surveys indicate that global media can influence people’s views and perceptions. Nowadays, people are informed of global, national, and local affairs via their mainstream media. While analyzing the global media culture, it is clear that there is no common code of conduct for global media operations. The high intensity of competition forces media to operate in a way that would increase their volume of audiences and commercial gains. Hence, it seems that global media focuses more on sensationalism rather than reliable reporting. There have been countless mergers and buyouts in the field of global media since 1980s. Researches indicate that ‘individual-ownerships’ and the influence of advertisers have greatly impacted the way media report news. Like any other field, American dominance is visible in the area of global media too. According a 2007 survey, there were eight globally leading American media such as Disney, Viacom, AOL-Time Warner, News Corporation, General Electric, Google, Yahoo, and Microsoft (Shah, para.6-7). Although media including Google, Yahoo, and Microsoft are more recently emerged ones, they are more popular than the rest. It is evident that Google has become an integral part of people’s everyday life. Hence, it can be argued that global media is dominated by some US based multinational media corporations. Before the emergence of the concept global media, the scope of media was limited to national boundaries. According to Jan, globalization played a vital role in the development of new satellite and digital communication technologies, which in turn resulted in the rise of multinational media giants (.66-68). Referring to the media operations over the last three decades,...
This essay approves that global media including social networks provide people with an opportunity to learn more about foreign cultures and their lifestyles. However, global media have some demerits too. The monopolistic nature of some global media often questions the reliability of news reported. Such media just try to impose their views and beliefs on their audience. This situation may cause people to misinterpret facts. Finally, some recent reports indicate that social media websites sometimes become a platform for ‘culture wars’ although such sites intend to promote cultural harmony. social media constitute a central part of global media. In the view of Ahlqvist et al, social media can be simply referred to virtual communities and networks that assist people to create and share information and ideas. The widespread popularity of social media websites like Facebook, Twitter, MySpace, and YouTube has strengthened the influence of global media. Since the internet is a network that connects the globe, social media can operate in a global context and contribute to cultural integration.
This report makes a conclusion that from the above discussion, it is clear that globalization and global media are closely interrelated and they support and promote each other. Global media play a notable role in shaping global societies and making people informed about global affairs. Global media are dominated by some US based transnational media. The major limitation of this paper is that it does not address some aspects including impacts of global media on international relations and human welfare. Despite the growing concerns over the dominance of Western media, global media is likely to grow more in the future.