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Role of Social Media in Online Travel Information Search - Essay Example

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Role of Social Media in Online Travel Information Search

Facebook and Twitter have become important and extensive tools of communication for most individuals, not just the younger, but the older generations as well. It has also become a valuable tool for corporations and politicians in terms of generating public opinion, customer preferences, as well as customer reviews (Park and Oh, 2012). For tourists, the internet has also become an important resource. Social media is founded on openness, interconnectedness, and general participation. Many people are using the social media in order to keep their personal and professional life updated (Park and Oh, 2012). Micro-blogging sites have also become a crucial communication channel for businesses. In addition, the growth of these social media sites have also allowed customers to purchase products and secure services at discounted prices (Bansal and Chen, 2011).
With the customers now acknowledging the impact of social media in most activities, the tourism industry has also taken the time to apply strategic reforms relating to social marketing via the social media. In Australia for example, their tourism agency established marketing processes via Facebook (Park and Oh, 2012). Continental Airlines has also secured periodic and open lines of communication with their customers via instant messages and posts in their Facebook page; and these posts have allowed customers and followers to have questions answered immediately (Park and Oh, 2012). Through the social media network, the customers’ questions are answered in real time. ...
With the customers now acknowledging the impact of social media in most activities, the tourism industry has also taken the time to apply strategic reforms relating to social marketing via the social media. In Australia for example, their tourism agency established marketing processes via Facebook (Park and Oh, 2012). Continental Airlines has also secured periodic and open lines of communication with their customers via instant messages and posts in their Facebook page; and these posts have allowed customers and followers to have questions answered immediately (Park and Oh, 2012). Through the social media network, the customers’ questions are answered in real time. Websites like Kayak.com are even able to announce various activities including special offers and new products through Twitter in order to draw in as many customers as possible (Park and Oh, 2012). With this significant elements relating to the social media and online travel information, it is important to evaluate the role of the social media in consumer behaviour, while considering the changes in new information technologies (Chan and Guillet, 2011). Understanding the social media is important because such understanding would ultimately delineate the coverage of the social media marketing activities. The social media is based on online applications and platforms which seek to manage interaction, collaboration, and information sharing (Universal McCann, 2008). The social media also refers to activities which allow individuals to support their websites and services via online social channels and then to communicate with the larger society (Weinberg, 2009). The social media is also impacting on the traditional activities relating to marketing. Traditional marketing ...Show more
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This paper “Role of social media in online travel information search” will discuss the role of the social media in online travel information search. It will focus on the social media aligned with eTravel, mostly in terms of how the social media impacts on decisions of travelers…
Role of Social Media in Online Travel Information Search
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