StudentShare solutions
Triangle menu

Crown sports - Essay Example

Nobody downloaded yet
The Company has nearly 50,000 club members with 22 mid sized health and fitness clubs across England on a whole all over U.K . The crown company is well known for their health services like gymnasiums, swimming pools and their environment areas crown sports plc was formed with the merging of the golf club holdings a famous golf course operating company in U.K with assets of eight golf courses at the time of acquisition. The other strategic business entities include sports based publishing, horse racing and sporting information, land and property investment. The main strategic business unit is the health clubs, as the company has much presence in the health club market. Crown has diversified in various business entities as the company performance registered a considerable growth in the initial phase of the new millennium. The crown sports company has a large number of members around the U.K. to enhance the customer experience they have entered into a new market avenue by exploiting the market share of the local players who already existed in that region. In the golf industry, according to the then the MARTIN KNIGHT the Deputy Chairman of Crown Sports PLC growth potential for crown sports very good because there are a large number of courses that are not fulfilling their potential. The deputy backed the management skills, operational skills and understanding of the company fulfill customer requirements and propel will give the ability to acquire courses and manage them better.


Resources and capabilities


As we say services, it is performances and is frequently produced by humans and

no two services will be precisely alike. The employees delivering the service frequently

are the service in the customer's eyes, and people may differ in their performance from

day to day or even hour to hour. The consumer is a part of the production process so the

delivery system must go to the market or the customer must come to the delivery system.

The concept of bringing customer to the product started working well as it has registered

profits in 1999 and 2000. Analysts predicted there is huge potential for Crown to drive

revenues by selling products to its members. The company superiors planned to expand

the business to other sports related entities as a dynamic expansion strategy. It was

revealed in the company chairman's words as "We think that there is a significant amount

of consolidation likely to happen in the sports asset industry in the United Kingdom and

that is where we are going to concentrate our activities over the next two years". Initially

the company started thinking that it should not confine to a specific sport utility supplier

and measured the options of diverging into new avenues and started working to that path.

The basic idea behind this move is to expand their span of market and to increase the

potential market base by merging with a company which has good customer base and was

in healthy condition to takeover and to move with the crown sports .




crown sports initiatives succeeded in acquiring the Dragon health club plc in last

month of December 2000.The dragon's health club equally big as crown sports and has

an admirable number of customer.


The company performance can be actively studied with the help of the porter's generic

strategies. Porter's theory specified that the company with different entities should have

freedom in their ...Show more

Summary

Crown Sports was founded in 1994 ,they started opening up into a new market where the golf courses maintaining companies under pressure when the number of such assets were under financial Pressure. Crown sports were into operating the health and fitness activities…
Author : diamonddickens
Crown sports essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Crown sports"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Sports
Nations like the USA has many races and racism is known to dominate some of its states. This has adversely affected sports because there are certain groups of races who see themselves as superior in certain sports, and that the sports are not fit for other races.
3 pages (750 words) Essay
The Crown of Palaces
Taj Mahal is a monument which has stunned the world with its exquisite elegance, beauty, magnificence and cultural architectural design .Taj Mahal is an extra-ordinary blend of Indian, Persian and Islamic architecture and this has led me to examine the monument more closely.
8 pages (2000 words) Essay
School of Management
We should study earnings per share, because earnings per share is a major criteria used by present shareholders(Management global perspective, page 16, 10th ed. Mcgrawhill USA, 1993) and future prospective shareholders as to their decision to continue maintaining money in the stocks which they have already invested or for future investors, to invest in stocks of companies.
8 pages (2000 words) Essay
Sports
One of the most important things about sports, however, is the huge cultural, political and economic impact they have had on human being over the many years they have been around. Few human activities have more to say about humankind and its aspirations than sports.
3 pages (750 words) Essay
Research and Statistics Module assignment
We should study earnings per share, because earnings per share is a major criteria used by present shareholders(Management global perspective, page 16, 10th ed. Mcgrawhill USA, 1993) and future
8 pages (2000 words) Essay
Sports
It would be boring if everyone enjoyed the same sport because people would eventually lose interest in sport. Because there are a variety of sports, anybody can choose which sport they will follow. Even though there are many types of
2 pages (500 words) Essay
Sports
For example, the 100 Metres race is known to be dominated by black people. White people shy away from it because they assume that they do not have the energy to
3 pages (750 words) Essay
Sports Management
hat trains teenagers thus appears a lucrative business idea that does not only promise returns on the investment but also promises to sustain the growth of the local football industry. The plan below therefore presents the coaching company as a potential business idea that will
8 pages (2000 words) Essay
Sports
I learnt there are many aspects to drag racing, prominently the commercial and technological facets to the sport. What follows is my response to the short documentary. I learnt the reasons why Hotroders
2 pages (500 words) Essay
Sports and society in ancient world
An athlete that emerged victorious in competitions received a high regard in the society. Generally, ancient Greece enjoyed celebrating the strengths and capabilities of the human body; they marveled in its glory. The athletic
4 pages (1000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment