Ronaldo part of Real's global marketing plan - Essay Example

Only on StudentShare

Extract of sample
Ronaldo part of Real's global marketing plan

Florentino Perez, director of the club, even admits it in the article: "One of the most important things for Real is its image". In this context the investment of US$44.25 million to transfer Ronaldo from his former Italian club Inter Milan seems nothing in regards of the foreseeable benefits of the arrival of the player. Perez adds: "We will begin selling shirts bearing the player's name immediately and we are sure there will be a massive demand. In five years we want to be in every country in the world." The statement proved to be true the very day Ronaldo signed his contract with Real Madrid. The player went to sign his shirt at the Real's boutique and broke all the records of soccer shirts sales in a day. A Ronaldo shirt costs 75 a piece. No Surprise Perez believes he will get his money's worth.
Florentino Perez' strategy is obvious. He brings soccer stars from all around the world and offers them to the public. Who doe not want to see the best players of the world put together in a "dream team" Thus the skyscraping benefits of the shirt sales. However products with the Real Madrid logo are not the only source of major income for the club.
With the arrival of Ronaldo, the team signed a commercial agreement with Siemens to bear the name of the mobile firm company on the team's shirt. The market share of Siemens has grown from 17% to 21% in one year. ...Show more

Summary

Carefully scrutinizing Real Madrid's marketing plan for the past years, we are untitled to believe that the soccer team is not only aiming to recognition of its talented members. After Zinedine Zidane and Luis Figo, Ronaldo joined in 2002 the bench of the famous team…
Author : ezra01
Ronaldo part of Real's global marketing plan essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Ronaldo part of Real's global marketing plan"
with a personal 20% discount.
Grab the best paper

Related Essays

Global Marketing Plan
ive Summary In an age of cut throat market competition it has become imperative for every business organization to undertake strategies that can help in enhancing the market share of the firms. International expansion is perhaps one of the most important strategic initiatives taken up by the firms for meeting the challenges of the business environment.
8 pages (2000 words) Essay
Marketing Plan
Marketing Plan: Individual Reflective Essay Student’s Name, I.D. Course Number: Course Title Term and Year Instructor’s Name Marketing Plan: Individual Reflective Essay Introduction In the age of market economy, marketing plan has emerged as a major substitute to the standard and traditional tools of budgeting and forecasting in business management.
12 pages (3000 words) Essay
Global Business Situation and Opportunity Analysis [Marketing Plan Part 1]
With international marketing, firms became able to create newer marketing domains by discovering hidden marketing opportunities or to find and develop newer markets with highly effective marketing strategies. Almost all the Fortune 500 and most successful brands are internationally renowned and highly established for that they have reached global customers with strong mission and vision to market distinctively.
5 pages (1250 words) Essay
Marketing Plan of Beats by dre. Assignment: Part D
Thereafter, the marketer should incorporate the needs of the consumers with the plans of the organization in promoting Beats by Dre in the market. According to Kotler & Armstrong (2012), incorporating of people’s ideologies is fundamental to success in marketing hence the reason marketers use similar approach in their duties.
3 pages (750 words) Essay
Marketing plan as the main part of the business strategy
Here's a closer look at putting together a marketing plan that works. The first part of the marketing plan defines your product or service and its features and benefits in detail, then shows how it is different from the competition's. The more clearly and succinctly you describe your product in your marketing plan, the better you'll communicate with your target customer.
3 pages (750 words) Essay
QI Plan Part 2
The best viable option for this problem is the implementation and the use of ICT to ensure proper management and track the system for
5 pages (1250 words) Essay
Global marketing plan
The present study would focus upon the international expansion plan of the UK based cosmetic firm Avea in the Indian market. The study would include an analysing of the Indian consumer market as well as a general
8 pages (2000 words) Essay
Marketing Plan Part B
As a result, the customers want a good service that will help them not only get a high quality product but also allow them to have best experience with regard to how the product is delivered to them. This experience attitude is
5 pages (1250 words) Essay
New Product Launch Marketing Plan Part I
Likewise, customers should enjoy the value of products purchased with hard earned money. The smartphones era offers gadgets with multiple functions for the convenience of shoppers. However, many of the services do not match various
2 pages (500 words) Essay
Part III Marketing Plan
These sites have many people from different locations with diverse interests on various products and services. Consequently, using these sites allows sellers or firms to reach many people with an interest in their products and services. My case is no exception since I
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT