The place is also dotted with hills and dales and suitable for those in the nearby urban locations to refresh now and then. Harrogate is rightly eyeing the business tourism industry to leapfrog its presence from a national asset to an international tourism centre.
"Broad tree-lined streets and beautiful parks and gardens combine with the sweeping 200 acres of town-centre grassland known as 'The Stray' to bring a spacious feeling to the town. Although never far from the principal venues and accommodation, visitors can enjoy peace and serenity close to the town centre. No wonder so many people return to Harrogate for another visit" (YorkshireNet Guide to Harrogate, 2006).
"The Harrogate Lifestyle is a unique blend of warmth, intimacy and friendships. You will be surrounded by mature trees and landscaping, natural areas, walking paths, flowers and vegetable gardens. Harrogate is truly "in the heart of it all." Whether your interests lie with the excitement and cultural diversity of New York City, the non-stop action of Atlantic City, the deep-rooted history that Philadelphia offers, or the water fun, soft ocean breezes and sandy beaches of the Jersey Shore, Harrogate's location is ideal" (A Portrait of Harrogate, 2009).
In a world of dwindling and depleting natural resources, Harrogate stands as a beacon not only for maintaining its ecological balance but also for seeking development with minimum loss to environmental concerns.
Critically analyze the issues arising for managers, organizers and host
The tourism industry is on the upswing in the UK as it is elsewhere on the globe. As economy improves and people's spending power increases, tourism is one of the items on the list of priorities in people's minds to put their money on.
"With an estimated 10.2 million breaks taken in 2007 and volume growth of 17.2% since 2003, activity holidays are comfortably outperforming the overall travel market. By the end of 2008, activity holidays are expected to account for nearly one in eight holidays taken by Britons, growing from just over one in ten in 2003.
"As consumers focus upon entertainment and self-improvement as much as materialism, holidays are becoming more frequent and they are increasingly dedicated to special interests and activities. We are living in a leisure economy and as we become more independent, experienced and confident holidaymakers, we are seeking to pursue our interests whilst on holiday. Just as gastronomy has influenced tourism choices, so has our growing interest in health, wellness and fitness" (Activity/Special Interest Holidays - UK, 2008).
Thus, the existence of interest on mass scale in tourism naturally impacts management, organizing and the hosts or the natives living in Harrogate. For management, the key responsibilities are to ensure welfare and comforts of the inbound tourists. The annual growth rate of 5% in