StudentShare solutions
Triangle menu

Football in America - Essay Example

Nobody downloaded yet

Extract of sample
Football in America

This means that soccer is in fifth place in popularity according to the American sports fans preferences. There could be a nationalistic reason behind this negative perception of soccer in the United States.
3.- Americans don't like games that can end up in draws and this is a cultural factor. The big 3 major team sports (basketball, baseball and American football) suffered different rules changes in the twentieth century to make them more popular.
4.- Sports fans from the United States would like to see a change of rules in soccer, but this could be controversial for the rest of the world. It wouldn't be soccer if only the Americans make a change of the rules; it would be a different game for the rest of the world.
1.- The most obvious marketing factor is the barriers to entry into the market. The four top team sports cover most of the space, and the space is limited. There cannot be too many sports in the consumer's minds. Too many options are not good from the marketing point of view.
2.- But the barriers to entry can also be explained as another kind of limit. It has to do with the motivation about watching soccer. It is about enjoying the game itself. It is about satisfying the needs of watching an easy game with easy rules. But basketball fills these needs already for the American sports fans as basketball and soccer are similar in several relevant ways as Mandelbaum pointed out in his article.
3.- Another reason related to this similarity is that basketball is a strong substitute. It has deep roots in the American sports fans. Its roots are very difficult to change through marketing efforts. It would cost a lot of money to advertise soccer in new ways to make it more appealing to the American audience.
4.- A change of the rules is needed in order to make soccer popular in the United States but this solution is very controversial even from the marketing point of view.
We think that both reasons get combined together to make soccer a loser in the American market. Both cultural (or nationalistic) and marketing reasons play their role in making Americans indifferent towards the most popular game in the world. Mandelbaum states the following about the similarities between basketball and soccer:
"Spectators see the same thing in the two games: episodes of spontaneous coordination, with players devising and implementing schemes for scoring. They see, that is, acts of creation. If architecture is, as is sometimes said, music set in concrete, then football and basketball may be said to be creativity embodied in team sports. () Football and basketball are therefore the team sports that most vividly evoke a common human fantasy: to leave the ground and fly through the air. () Their marked similarities, however, also mean that the two sports duplicate each other. They provide the same satisfactions. For spectators they are, in a sense, alternatives. North Americans don't need football because they already get what it has to offer from basketball." ...Show more

Summary

Can you identify the arguments made in this article that point towards a "cultural" explanation for the lack of popularity of football in the US, as opposed to the "market-based" explanations for football's lack of popularity Which of these do you think is the more powerful explanatory channel (culture or market)
Author : qwilderman
Football in America essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Football in America"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Football Hooliganism. Causes of Football Hooliganism
Football Hooliganism. Professional football is certainly the most popular spectator sport around the world. Although attending a football match is generally considered as a male activity, 12% spectators of popular derby matches are female fans. This is sometimes due to their urge for respective clubs, but the most familiar aspect is the urge for particular players they follow.
15 pages (3750 words) Essay
Compare soccer in Brazil and football in America
English football gained popularity in several other parts of the world, including in Brazil as soccer, and in America as football. From the mid-nineteenth century when the first formal set of rules of the game were drawn up in England, a group separated itself from soccer, forming a related sport known as rugby which permitted the handling of the ball.
3 pages (750 words) Essay
Football Funs
These fights could have been pre-meditated and carried out in a professional manner. Alternatively, they can be spontaneous occurrences that were not planned (Malinowski, 2006: 456). The latter is more common than the premeditated one. Football and violence are intertwined.
9 pages (2250 words) Essay
Soccer and American Football
Football now reflects the basic, cultural changes of contemporary society. Soccer and the American football are extremely popular games which have similar rules and traditions. Soccer has a "historical" dimension dealing with changes that have taken place in global culture and social movements on the American scene at the present time.
4 pages (1000 words) Essay
Racism and Football (soccer)
Cohen (1988) has recommended that by good quality of its imperialist stage, racism is constitutive of what has become a British life style. This reality has also been imitated in English football which was in the past opposed to work together or have reutilized contact with alleged minor footballing states.
12 pages (3000 words) Essay
Football as a Global Sport
supporter subculture, journalism and politics, and economy. There have been a number of traditional, ancient, and prehistoric ball games around the world similar to present day football. Present day football has its origin in Britain where the first league appeared in 1883.
5 pages (1250 words) Essay
The governance of international football
A modern, efficient system of governance for all the UEFA organs in accordance with best practice. UEFA shaping and driving the debates and issues at European level based on football priorities - setting the agenda in accordance with the needs of football.
5 pages (1250 words) Essay
Has football become a global sport
supporter subculture, journalism and politics, and economy. There have been a number of traditional, ancient, and prehistoric ball games around the world similar to present day football.
5 pages (1250 words) Essay
American football
The evolution of the American Football game is an art in itself. How this game of collision and aggression originated and affected people is an interesting journey in history. Sports have always been an important part of human
6 pages (1500 words) Essay
American football
Depending on the team’s preference, it can choose to play defense or offense. The sport originated from rugby football and initially used rules derived from both soccer and rugby. Being at the game, one cannot help but be infused with the passion and energy of the match.
3 pages (750 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment