In the beginning of the essay the author makes a general overview of the Olympics in Los Angeles. The promotion of sports among the population – especially the youth – has been the priority for the administrators of the Olympic Games in Los Angeles. Through the specific Games, the city’s position worldwide was improved. Indeed, in a relevant report it is noticed that ‘the Olympics helped Los Angeles to make itself the capital of the world's popular culture industry; the Los Angeles' Olympic productions have provided enduring lessons in how to use the games to market nations to the world’. On the other hand, the participation of the government – local authorities to the development of the various parts of the Games was rather limited; the social and political turbulences that have occurred during the Olympic Games up to that time (referring especially to the case of Olympic Games in Munich where 11 members of the Israeli Olympic Team were killed) may have been the reason for this outcome. In fact, the specific Games were based on the sponsorships and the financial support of the private sector – the state or the local authorities did not participate financially in the specific event. Even under these conditions, the Olympic Games of 1984 have been a profitable initiative for their organisers. In a relevant report it is noticed that ‘as the Los Angeles Games were the first since 1896 to be staged without government financing, the organisers depended heavily on existing facilities and corporate sponsors’.
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