It has been accepted in most societies due to its flexible programs that can suit the most workers. Zumba fitness has been rated among the Worlds top ten fitness programs based on the number of participants and product uniqueness.
Zumba is a dance and aerobics fitness course that was started in the 1990s by Alberto Perez (Perez, 2009). He is from Columbia and started the Zumba program due to his passion for dance and music. The Zumba fitness brand consists of various products launched since 2003. They include Zumba Stape, Zumba Toning, Zumba Sentao, Zumba Kids, Zumba Toning among others. The products cater for various people in the society despite their ages.
Since Alberto is a choreographer and a dancer, the fitness program incorporates music in its sessions (Perez, 2009). Zumba uses music genres such as Salsa, Samba, Martial arts, Soca and Hip hop. The different rhythms from the music can be used to change the used approaches. Moreover, the use of different genres ensures that its customers can join the program irrespective of their music preferences.
Zumba fitness programs became popular in Columbia and there was a need to cause awareness into other countries (Perez, 2009). With the help of entrepreneurs, the program became international where it has been practiced in more than 180 countries globally. Perez had business ties with the United States; he was able to market his dance into the country. According to recent research, more than 10 million people take weekly classes. Zumbas success has been caused by its use of music and use of infomercials to cause awareness.