The American cyclist team has been in existence for almost a hundred years. Set up in 1920, the initial group was to represent the country in the then Olympics.The group has grown to become a national cycling organization mandated with the talent identification and nurturing.Currently the group has a national outlook often soliciting for talented cyclists all over the country and providing them with the best apparatus thereby creating an enabling environment within which they develop their talents in cycling. To succeed in doing this, the group has scouts strewn all over the country searching for the talents and recruiting them into the group. The group capitalizes on the positive attributes of cycling as a sport to generate revenue with which it seeks to develop further and achieve some of its long-term goals. Just like any other, the organization therefore creates social events characterized by cycling competitions as a means of entertaining the society. Such events attract millions of visitors thereby earning the country foreign exchange. Cycling is a sport and a hobby to many within the American society; some people also use the sport a form of exercise. The country therefore has many untapped talents most of which exist idly especially among those who take the sports either as a hobby or an exercise tool. The organization therefore identifies such people and recruit them into the organization from where they do not only become a social group but a league within which they compete for titles and awards. Such competitions bring people together thereby resulting in a more cohesive society. The organization reserves a number of benefits to their recruits in an attempt to making them appreciate the sports and therefore nature their talents. Among the benefits are medical cover, given the understanding that the sport is precarious enough, the organization in partnership with some medical institution arranges for the participants to access subsidized medical packages for their insurance policies. This gives the athletes the peace of mind thereby coercing their intense participation in the sport. Additionally, the organization organizes numerous cycling events most of which it does in collaboration with other international groups. Such social events are effective platforms for exposing their talents thereby creating more opportunities for such people. The organization is actively involved in community oriented and therefore purchases and develops property thereby contributing to the national developments of not only the United States of America but also other international countries where its athletes take part in competition (Heijmans and Bill 23). The international cycling union is a profit generating organization and relies on the creativity of its activities to generate the funds for its operations and management. This implies that the organization must carry out effective SWOT analysis in order to make informed management decisions through which it earns revenues. SWOT analysis is a management tool that researches on the internal structures of the organization and the ability of such structures to earn the organization adequate profits. Additionally, the tool analyses the manner in which the external factors affect the operations of the business. The first two factors of the SWOT analysis are Strengths and weaknesses. The factors are internal implying that the organization can easily manipulate the factors to realize the desired results. The last two factors, which are opportunities and the threats to the business all, originate from the market. The organization cannot easily influence such but its reaction to the factors influences its profitability. Situational analysis-Strengths: The union has numerous strengths, which if managed effectively can secure increased funding for the union. One such strength is its national outlook. Began by the first group that represented the country in the Olympics, the union has a history of presenting a national outlook of the country. This implies that
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The American cyclist team has been in existence for almost a hundred years. Set up in 1920, the initial group was to represent the country in the then Olympics.The group has grown to become a national cycling organization mandated with the talent identification and nurturing…
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