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SPSS-Analysis - Assignment Example

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This assignment describes the E-commerce topic that is a growing trend in the current business field. For this reasons, persons operating within the business industry should take a keen interest in the behaviors of consumers operating within the e-commerce business segment. To gain a better understanding, the researcher reviews previous literature on this subject and understands the various gaps and strengths that we can utilize to conduct future research. In this regard, this assignment discusses in detail two notable quantitative research analysis methods that have been employed in previous research and could potentially be useful for future studies in the area of e-commerce. The two research methods that we will be looking at are Partial least squares path modeling (PLS-SEM) and exploratory factor analysis (EFA). The first method, PLS-SEM, was utilized in the research article “Influences of gender and product type on online purchasing”. The second method EFA was utilized in the research “Customer loyalty in e-commerce: an exploration of its antecedents and consequences”. After review the analysis and results of both articles, it is conclusive that the researchers were keen on the expected data analysis section of their chosen methods. An EFA analyses and their results are clear and easily understood by the audience. As for Pascual-Miguel, Agudo-Peregrina, and Chaparro-Peláez , they had to modify a section of the data analyses for it to fit their collected data and the end results were satisfactory. ...Show more
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This college assignment discusses in detail two notable quantitative research analysis methods, the EFA and PLS SEM that have been employed in previous research by the author and could potentially be useful for future studies in the area of e-commerce and statistics…
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