Mass Media

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Diverse audiences populate the globalised world that we live in where the media is saturated with layered themes and messages catering (surprisingly) to all. The languages of media permeate the discussion of almost every issue, from personal decisions to public policy.


The interest to unite the audiences and consumer markets where the audience is viewed as "naturally" occurring grouping of viewers, listeners, readers and users of different mass media that constantly churns and cans news, programs, articles, films, internet sites and other media products that allow access to various politically placed audiences. The media text named ------- help us ask the very question about the relationship between media and communication systems and how media systems reinforce, challenge, or influence audiences or its consumers. How do media ownership, support structures, and government policies influence media behaviour and content Ultimately, can media's responses to market pressures and vice versa have both helpful and problematic effects on race relations The answer is always yes.
Ever since, the beating of Rodney King and the ensuing riots the Media Audiences have formed a somber backdrop to America's "dialogue" on race. On March 3, 1991, officers from the Los Angeles Police Department (LAPD) stopped motorist Rodney King for a traffic violation, driving with two other raucous men. ...
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