There have been tremendous changes in how they now look, function and the quality that they deliver. But will its era of victory over the radio last forever
Recently television industry is now almost paralleled with a major competitor- "internet". A lot of surveys lately have shown how the number of people going online to watch television is increasing with a good percentage each year. But does this mean that the viewership of television in the conventional mode is going down There are many reasons for why the trend of watching online media has shot-up but one of the major factors for it is the increasing awareness among people about the various utilities of the internet. Since the time when the internet was first invented its definition and purpose has transformed tremendously. Not only that the broad scope of internet is still unfolding by each passing day. The awareness among the people to use internet is picking up pace with every tick of the time. Not long back it meant only- sending and receiving of e-mail and chatting. But now there is whole virtual world out there where one can find everything possible as there are no boundaries to it.
One can easily go on the internet and look for any episode, soap, movie, music, video and other kinds of media. It is as simple as a click in today's world. The media consumers can watch anything that they want within seconds. The main advantage and why the culture of going online and watching television is rising because of the fact that almost everything is available on demand. Not only that such a provision has now become portable, there are mobile phones that support online applications like "yoututbe.com, hulu.com," where it is possible to find anything that one is looking for at any time. Another option is "Laptop" which makes it very easy for the consumer to view anything that he wants- wherever and whenever. So if one is not a big fan of the big screen the availability of media to him/her becomes very straightforward because of the internet.
2. Reasons for the increasing popularity of online television/ Internet Protocol Television (IPTV)
2.1 Availability of the media 24/7 on-demand.
Not only is the media available 24/7 on the internet but it also provides the user with all kinds of choices. Majority of the mainstream programmes and soaps are now being broadcasted on the online media-providing sites like BBC iplayer, 4 on demand, ITV player, Demand Five, etc. Most of these sites provide viewers to watch free media online. They are popularly called the on-demand or catch-up services. 'In a research it was found that internet facilities have helped and enabled people to watch more of the television. One of the chief reasons why people were watching television online was because of the fact that they wanted to catch-up, that is, to watch the programmes they had missed or were not able to see. It was also noted that most of the people were watching online television on the TV broadcasters' websites. (Brennan, 2009)'1
'According to Loechner (2010), it was found in a survey in America that 47% of people were watching the current season of programming on the internet while 33% were catching up on a past service.'2
The main reason why the IPTV 24/7 availability is different from the normal television viewing is the fact that users can choose what they