Media technology and society

Pages 7 (1757 words)
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Internet is not only well developed nowadays, but also starts to press its elder media brothers from their leading places. For example, Internet has already outperformed radio; according to "in 2004 online ad spend hit 653.3m, 60% higher than 2003's 407.8m, taking its share of the total ad market to 3.9% for the year, and overtaking radio which was managed 3.8% last year" (Butcher 2005).


The first part deals with setting up a framework for the research. Then prerequisites, which have made Internet TV technology real from a scientists' sketches, are analysed. Further on the essay devotes to analysing opportunities that are currently available to Internet TV. In conclusion future possible outcomes of Internet TV and related HDTV and ITV technologies are outlined.
The technological development seems to be inevitable. It is within human's nature to strive for more effective management of resources at its disposal. That requires us to answer questions, such as: what do we need to improve, what resources do we have and finally what we must do to achieve the desirable result Such assumption leads us to the first considerable attribute of technological development: linearity. "The time of technological progress is always felt as linear and fundamentally irreversible.... [T]echnological evolution is perceived as unflinching progress toward a state of control over nature" (Doane 1990). Thus, developing a new solution requires following a certain guideline.
It starts with defining needs and goals and continues with trials to determine what technology can be used to achieve them. ...
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