Qualitative and Quantitative Research

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In order to research this theory, the choice of methodology became the next area of exploration. Understanding the differences between the qualitative and quantitative methods needed to be understood to determine which framework to build upon. Quantitative research methodology involves "the inquiry into a social or human problem, based on testing a theory composed of variables, measured with numbers, and analyzed with statistical procedures, in order to determine whether the predictive generalizations of the theory hold true" (Qualitative Paradigm, 1994).


Qualitative research, conversely, has been defined as "multi-method in focus, involving an interpretive, naturalistic approach to its subject matter. This means that qualitative researchers study things in their natural settings, attempting to make sense of or interpret phenomena in terms of the meanings people bring to them. Qualitative research involves the studied use and collection of a variety of empirical materials case study, personal experience, introspective, interactional, and visual texts-that describe routine and problematic moments and meaning in individuals' lives" (Qualitative Paradigm, 1994). Qualitative research allows the flexibility to research areas that do not always have a right or wrong answer. Instead of focusing merely on the outcome and proving a theory is founded or not, qualitative research theory is based on the knowledge that the path itself is as important as arriving at the destination.
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