This state-of-the-art driving environment has to be studied from all possible angles, so we can clearly see the sound and profitable business outputs arising from the e-commerce integrated solution to be implemented on the future LEXUS TEN, thanks to the expertise of our engineers team, our business strategic alliances, and our expected proactive and synergic interaction with our clients. This way our brand will consolidate considerably higher, keeping alive our tradition in luxury, elegance, and innovation in the realm of the international car industry scene (see: Lectures notes, Topic 4, page 4). LEXUS TEN will really deliver a high degree of quality to our lives. It will really perform according to our expectations. Our concept car project analysis has come up with promising figures, and LEXUS TEN is a real winner. The secret ingredient is the integration of e-commerce in the marketing mix, adding value and functionality to each and every driving experience. All of us become winners with LEXUS TEN, because LEXUS TEN is undoubtedly a real winner right from the start.
LEXUS TEN will utilize the forms of online entertainment expected in 2010 for its in-car entertainment system. LEXUS has always been committed to excellence as it is stated on LEXUS homepage: "Lexus engineers don't just look to the future, they create it. Innovative leadership in luxury, technology, performance and styling is the backbone of the Lexus philosophy" (Lexus International, 2005). So LEXUS TEN will have the latest technologies available in 2010 like Bluetooth, infrared, laser, geo-navigation, optical fiber, IPods, PDA, broadband, etc. They will be integrated as a system in search for functionality.
The aim is to improve our products. For example, by using the wireless technology of Bluetooth the driver will have a hands-free experience while driving. The use of voice will be a common place in this new environment where the driver will activate his/her phone system just by the use of voice. So the LEXUS driver and passengers will enjoy a new kind of communication, and the LEXUS brand will have a leading edge over its competitors through the integrated use of all available technologies.
Let's see the definitions of these technologies and their applications for the in-car entertainment system. Wikipedia (2005) says the following about these technologies.
Bluetooth "provides a way to connect and exchange information between devices like personal digital assistants (PDAs), mobile phones, laptops, PCs, printers and digital cameras via a secure, low-cost, globally available short range radio frequency. Bluetooth lets these devices talk to each other when they come in range, even if they are not in the same room, as long as they are within up to 100 metres (328 feet) of each other, dependent on the power class of the product."
Broadband "in general refers to data transmission where multiple pieces of data are sent simultaneously to increase the effective rate of transmission. In network engineering this term is used for methods where two or more signals share a medium. Various forms of Digital Subscriber Line service are broadband in the sense that digital information is sent over one channel and voice over another channel sharing a single pair of wires."
The Global Positioning System, usually called GPS "is a satellite