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Concept Car - Essay Example
Pages 8 (2008 words)
In a challenging world in search of integration, it is obvious that each and every significant area of our lives have to be optimized to their fullest potential. Our transportation experience -as drivers as well as passengers- needs the functionality that all of us expect out of so many and relevant technological and scientific advances right in our time…
This state-of-the-art driving environment has to be studied from all possible angles, so we can clearly see the sound and profitable business outputs arising from the e-commerce integrated solution to be implemented on the future LEXUS TEN, thanks to the expertise of our engineers team, our business strategic alliances, and our expected proactive and synergic interaction with our clients. This way our brand will consolidate considerably higher, keeping alive our tradition in luxury, elegance, and innovation in the realm of the international car industry scene (see: Lectures notes, Topic 4, page 4). LEXUS TEN will really deliver a high degree of quality to our lives. It will really perform according to our expectations. Our concept car project analysis has come up with promising figures, and LEXUS TEN is a real winner. The secret ingredient is the integration of e-commerce in the marketing mix, adding value and functionality to each and every driving experience. All of us become winners with LEXUS TEN, because LEXUS TEN is undoubtedly a real winner right from the start.
LEXUS TEN will utilize the forms of online entertainment expected in 2010 for its in-car entertainment system. LEXUS has always been committed to excellence as it is stated on LEXUS homepage: "Lexus engineers don't just look to the future, they create it. ...
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